IBM Connect
Building a mark.Expressing civic connection.

ClientIBM San Francisco
Project TypeLogo Design

The Challenge

IBM needs no introduction, but as one of the world’s leaders in computing, they host a series of Connect events, that focus on the Cloud, Internet of Things, Watson, and how use the world’s biggest breakthroughs to unleash ingenuity. Freebird Design partnered with IBM to design a logo mark for their San Francisco conference that utilized their existing mark, but placed in SF that is representative of connectivity, as well as capturing the iconic views of the bay area.