A consultative identity
In 2018, TalentRise was acquired by a large, international business conglomerate with unique but related professional service offerings. With the new acquisition, the company was going to be heading in a new direction. With this new vision on the horizon, TalentRise decided that it was time to update its identity to reflect their new vision for the future. With that in mind, the TalentRise team joined forces with Freebird Design to come up with a new identity. After a competitive landscape review, we developed several new logos and directions, which we weighed against the company’s goals and mission. In the end, we came up with a clean, cohesive logo that families well of brands under their new umbrella. With its new, distinctive identity, TalentRise is positioned for its new vision and offerings.