The Identity of Supply Chain Software
SDI International was looking to launch a soup-to-nuts supply chain portal that allowed customers to manage all their needs in one easy-to-use place. They already had a brand, but felt that it fell short. THAT’S UNTIL THE TEAM AT SDI paired up with FREEBIRD DESIGN. The result? A sharp and modern name and brand mark that immediately created a sense of identification with their product. Since launching, customer signups are up 32%.